To positively influence traffic

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Essential to have a brainstorming session with the client to better understand his awareness of the topic and collect as much information as possible. Segmentation . Once the data has been collected, group users into homogeneous segments. For example, if you are developing abeauty e-commercethat sells cosmetic products, you may have segments.

Such as makeup-loving teenagers, beauty professionals, skincare enthusiasts, or casual shoppers. This segmentation allows the marketing department to tailor offers, content and user C Level Contact List experience specifically to meet the specific needs of each user group. Creation of Personas. For each segment and thanks to the information collected, create a representative person: give a name, an image and a story to each person.



This makes personas more real and easier for the team to identify. Validation. Be sure to share personas with your team and compare them to reality. Personas must be realistic and reflect the target audience as accurately as possible. Socialize with User Personas Once personas have been created, it's important to bring them to life throughout the entire sales process. Here's how to "socialize" with personas to improve the user experience. Involve the Team Make sure your team knows personas well.